The last decade has seen a phenomenal modernization of traditional outfits. The television serial artists have a significant contribution in its consistent spurt in popularity. Not only have they made the traditional outfits a modern day girl’s must-have, but also they have revived the respect, regard and adulation that these outfits deserve. The Indian outfits have forever been one of the most feminine and beautiful attires ever that have as their attributes an effortless grace and poise. Their unmatched femininity is what sets them apart from every other dress.
The television artists have brought back the traditional outfits from the grave and given them a swanky new look. Sporting these outfits in day to day lives, parties and special events, these artists portray the ethnic outfits in a fashion such that the characters in the television serial look classy and chic at the same time. From kanjivaram silk sarees to churidaar suits to traditional kundan jewelry, these artists wear ethnic attire in the serials and show their traditional accessories in a light such that women all over become a fan of their dresses.
This has led to heavy purchase of traditional clothes and jewelry. Till some time ago, traditional dresses were considered a middle aged to old lady’s attire. But with increased modernization and promotion by artists in various television serials, these dresses have shed the notions that bound them to the reputation of being worn by older women only.
New styles and new looks are being given to the ethnic outfits and jewelry. Designers are experimenting with fabrics, styles, designs, works, and etc. Zardozi work, gota work, sequin work, thread work, all these are being added to the traditional outfits and are adding to their timeless beauty. Heavy embroideries, stone work and net fabrics are much preferred by women everywhere today. Thus designers are concentrating on refining their art and creating beautiful pieces having the above mentioned attributes.
With more and more people settling abroad and thus having limited access to Indian outfits and jewelry, an increasing number of online stores are coming up where women shop for their favorite outfits and traditional designs. These online stores keep abreast with the latest developments in the field of fashion and upgrade themselves as and when the need arises in order to give utmost satisfaction to their customers. Women today prefer shopping for traditional outfits and jewelry online, and make the most of the opportunity to shop from the comfort of their homes. Thanks to the television artists, the trend of traditional ethnic outfits and jewelry is here to stay.